Summary The subtitle pretty much gives it away "How to set up and market a food business from your home kitchen" This is the second and expanded edition.
This is an authoritative text of approximately 380 pages which appears to be well researched, logically presented and overall well put together.
It covers getting started, including the legislation and pitfalls to avoid,
Product development and then marketing,
Organising, planning and managing your business then expanding.
and then the future of the cottage food industry including advocacy for your business and the industry as a whole.
Each section is full of illustrative stories and references to add veracity to the text.
About the Authors: Lisa Kivirist and John D. Ivanko are nationally recognized speakers and writers, with 15 books between them, including the award-winning ECOpreneuring, Homemade for Sale, Farmstead Chef, and Rural Renaissance.
Together, they spearheaded the first-ever Home-based Food Entrepreneur Virtual National Conference.
As recognized spokespeople for cottage food and food freedom laws, the national sustainable agriculture movement, and ecotourism, Lisa and John are regular presenters at national conferences and library, university, and community events. [pp 350]
Where to get it? New Society Publishers
www.newsociety.com
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Related Threads A new addition in Homemade for Sale’s second edition is the range of cottage food resources and recipes developed through support from North Central Region SARE (Sustainable Agriculture Research and Education).
The North Central Region SARE Farmer Rancher Grant Program supports farmers in projects that help grow sustainable agriculture production in the USA. This includes value-added products, ways farmers can use what they raise in foods that will then bring in a higher price and increase farm viability. [pp vi]
I give this book 9 out of 10 acorns.
Authors, Lisa Kivirist and John D. Ivanko, have taken the opportunity to expand on the first edition to add information from Lisa's Sustainable Agricultural, Education and Research projects
I found it to be really interesting and useful as a reference/ quide, but am concerned that the food law information is laboured. While not a bad thing, to understand the context of the legislation and legal pitfalls, it detracted from my reading experience. and hence only 9 acorns. The disclaimer identifies that it is up to each reader to identify their own state's food and safety laws, which in my opinion is worth stating.
I recommend this book as a must have for starting up a home based food business, no matter the country or continent, it is full of good ideas.
Failure is a stepping stone to success. Failing is not quitting - Stopping trying is Never retire every one thinks you have more time to help them - We have never been so busy
You have to be odd to be #1 - Seuss. An odd little ad:
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